As consumers demand more relevant messaging and privacy, brands are shifting budgets to in-store media. Retail environments are becoming a key battleground for influencing purchase decisions, with brands leveraging first-party data and contextual targeting at the point of sale.

Because stats show that advertising is too disconnect: 44% of Americans feel overlooked by advertisers, while 67% are frustrated by irrelevant targeted ads.

In November, Tesco revealed it had installed its 1,800^th in-store screen across 420 stores, up from 400 screens the previous March. And, according to The Grocer, in 2026 the IAB predicts that spending on retail media will top £5 billion.

https://admonsters.com/2025-advertising-trends-the-end-of-irrelevant-ads-and-the-rise-of-in-store-media/