Dave Recchia has been making us aware of how China is leading a vertical film movement. You know what it’s like. Kids will no longer watch terrestrial TV. Today, the TikTok generation scroll upwards and content lasts 60-seconds.
We’re learning to tell stories differently. And faster. They predict will soon be worth around $14 billion annually. But will this resonate with TikTok natives or will they reject it? Whenever big brands try to jump on a theme its normally too late.
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The Teamsters Almanac 
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