Brands are leveraging advanced AI and data analytics to deliver hyper-personalized ads that feel like genuine conversations with consumers. This allows for real-time, highly relevant, and platform-specific creative, transforming the effectiveness of digital campaigns.
By the end of 2025, brands will be able to deliver highly customised ads that feel less like marketing and more like a conversation with the consumer. “Hey Cliff, I know you’re off to the Great Escape Festival in Brighton and you’ll want to listen to some loud music. Want me to send you some light weight ear-defenders in the post. Have a great time. By the way, check out The Cliffords while you’re there.”
IKEA have already implemented AR apps that allow customers to see how a piece of furniture would look in their own homes and virtual test drives for cars, tours for travel destinations, or VR walk-throughs on sites like Rightmove are just around the corner.
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